High-performance business-casual clothing

302
Total Backers

€41,521
Total Pledges

113%
Funded

 


Many of us can relate to the feeling of trying to survive a busy day in the office, running from one appointment to the next, wearing clothes that are designed to look good with no consideration for how they perform in high-stress situations. Or, perhaps you are familiar with the dilemma of trying to choose what to wear when it’s cold outside and warm inside - or vice versa? What if you want to go out after work and have no time to change?


We were tired of business clothes that did not perform in the demanding business environment so we set out to create the most high-performance business-casual clothing in the world!


Introducing the best BUSINESS CASUAL CLOTHING on the planet. Made of the innovative, high-performing, technologically advanced and sustainable material BaronMerino®.










Soft to the touch and hypoallergenic qualities. Meryl® Skinlife, on the inside makes the fabric softer than Merino wool and suitable for people with sensitive skin.






Increased durability. The synergy of Meryl® Skinlife and Merino creates an ultra-resistant material. The products stay in shape longer and survive more wash cycles than conventional Merino wool. 






Regulates body temperature, thanks to the small air chambers between the crimped wool fibers. Body moisture is absorbed by the material, keeping you cool and dry on hot days. The natural crimp of the fiber traps body heat and keeps you warm during cold winter days.






Dry skin feeling. The fabric wicks moisture from your skin and evaporates it quickly. The synthetic fibre removes the sweat from your skin and the Merino wool is absorbing the liquid and further transporting it to the exterior, where it can evaporate.







Prevents body odour before it appears. The unique combination of natural and engineered characteristics of BaronMerino® counteracts the creation of body odour and neutralises bad smells. Whether you're sweating during a business meeting or nervous about the date you're going on afterwards, the clothing keeps any unwanted smells under control.





BaronMerino® is more durable, resistant to damage, and survives more wash-cycles than normal Merino wool garments, retaining their shape and finish longer. The collection has been designed with a classic, timeless style to outlast fashion trends and remain a relevant and vital part of your wardrobe for a lifetime. Packaging is made from recycled cardboard, using as little material as possible and our distribution partners are selected with a focus on keeping emissions as low as we can.







BaronMerino® fabric and all of our products are handmade in Austria by companies that comply with all relevant EU environmental regulations and standards.

Our Merino wool comes from South African farms that operate sustainably under ethical and fair conditions for animals, humans, and the environment.

 



We were mindfully choosing our supplier of merino wool making sure that we are not harming animals. The main reason for choosing the Merino wool from South Africa was that we could guarantee that no mulesing took place and that the animals were kept in humane conditions. South Africa is significantly closer to other sourcing places of Merino so the delivery has less environmental impact.




We love Merino wool. It’s an amazing, sustainable, natural fiber with many high-performance benefits. But, like many natural materials, it also has some downsides. In this case we discovered that Merino damages easily, doesn’t last as long as other materials and can be uncomfortable to wear directly against your skin.

So, we partnered with a specialist fabric producer and spent two years researching, developing and testing ways to make Merino wool stronger, more durable and more comfortable without compromising all the things that make it so great.




BaronMerino® combines for the first time Merino wool and Meryl® Skinlife leading to a revolutionary outcome - a unique, patented fabric that blends the natural benefits of Merino with the added strength, durability and comfort of advanced synthetic materials used for sports underwear. The synergy of two high performing materials resulted in the revolutionary  BaronMerino® fabric.




BaronMerino® is made using a special manufacturing process that bonds Merino wool with Meryl® Skinlife in a unique way to retain and strengthen the great benefits of both fabrics - while ensuring that only the most comfortable fibers come into contact with your skin.


Merino is a natural material arising from millions of years of evolution. The high end fibres are ideal for regulating body temperature in any condition, from freezing winter to hot summer days. As the Merino sheep are grazing in the hills of South Africa, the wool is made out of water, grass and fresh air making it a renewable and biodegradable material. 


Meryl® Skinlife has everything that the almost perfect Merino wool is missing. The fabric preserves the skin’s natural flora and keeps you feeling fresh. Thanks to the silver microparticles inherent in the fabric, it is 4-5 times less odour-causing compared to polyester. Meryl® Skinlife guarantees permanent freshness and maintains the natural balance of your skin.



We know that the business world demands high performance – from both you and your clothing. That’s why we use professional parkour athletes to test BaronMerino® products to their limit. So you can relax knowing that you will feel comfortable and confident no matter what the workday throws in your way.



Premium quality and minimalistic design speak for themselves. Our first collection of stylish business-casual clothing out of our innovative fabric, helps you to focus on the important things. Forget about odours and stains and impress your audience.


Fast fashion has created a culture where clothes are cheap, temporary and disposable. This is not only unsustainable from an environmental perspective but outright exploitative from a human perspective. At Baron our materials are sourced sustainably and our products are designed and manufactured in Austria under safe and fair working conditions to perform to the highest level and last for years to come.





We invite you to co-create our first collection. What you can see at the moment, are our first Prototypes, forming a collection of business essentials. But we want you to be part of it. Let us know your ideas and we try to make them reality.


The V-neck of this pure BaronMerino® pullover helps to emphasise broad shoulders, particularly layered with a shirt. The V-neck is the perfect pullover to add interest to your business outfit.

  • Choose between V-neck or crew neck 
  • Individual cuff options 
  • Tailored fit 
  • Our model is 1.89m and wears size M
  • 100% BaronMerino® 
  • 270g/m2
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor make your pullover (if we meet our stretch goals)




An elegant, timeless classic in the highest quality.

  • Our model is 1.89m and wears size M
  • 100% BaronMerino® 
  • 190g/m2
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor make your polo shirt (if we meet our stretch goals)





Minimalistic design meets excellent quality.

  • Choose between V-neck or crewneck
  • Tailored fit 
  • Our model is 1.89m and wears size M 
  • 100% BaronMerino® 
  • 170g/m2
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor make your polo shirt (if we meet our stretch goals)





 A feminine business allrounder.

  • Concealed button placket
  • Tailored fit 
  • Our model is 1.78m and wears size S 
  • 100% BaronMerino® 
  • 170g/m2
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor make your blouse (if we meet our stretch goals)





An elegant, timeless classic in the highest quality.

  • Tailored fit 
  • Our model is 1.78m and wears size S 
  • 100% BaronMerino® 
  • 170g/m2 
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor make your blouse (if we meet our stretch goals)





Minimalistic design meets excellent quality. 

  • Choose between V-neck or crewneck
  • Tailored fit 
  • Our model is 1.78m and wears size S
  • 100% BaronMerino® 
  • 170g/m2
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor make your blouse (if we meet our stretch goals)






We are now adding the classic BaronMerino® pullover for all you high-performing women out there, because you deserve to feel comfortable and supported by your clothing at work. A great way to add some interesting layers to your office outfit.

  • Choose between V-neck or crew neck
  • Individual cuff options
  • Tailored fit
  • Our model is 1.70m and wears size S
  • 100% BaronMerino®
  • 270g/m2
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor-make your pullover (if we meet our stretch goals)





We have also worked on some more casual BaronMerino® items for home office days and freetime activities. The BaronMerino® Hoodie combines high-performance with ultra-comfortable material and a cosy cut. Perfect for those laid-back work-from-home days.

  • Tailored fit
  • Our model is 1.80m and wears size M
  • 100% BaronMerino®
  • 270g/m2
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor-make your pullover (if we meet our stretch goals)





Our cosy Hoodie is also available for women. A classic and comfortable piece for home office days and free time activities. Get high-performance technology with the comfort of super-soft material.

  • Tailored fit
  • Our model is 1.70m and wears size S
  • 100% BaronMerino®
  • 270g/m2
  • Individual embroidery (if we meet our stretch goals)
  • Possibility to tailor-make your pullover (if we meet our stretch goals)




The quality of our products is outstanding, but when it comes to colors we keep it basic and natural. The first collection will be available in night, stone, latte, forest, pacific, flamingo jungle and lagoon matching your casual-business style perfectly.







Measurements should be taken directly on your body (circumference). For looser fit we recommend going size up.



We put sustainability first. Our BaronMerino® fabric allows you to wash less but still smell and feel great. Nevertheless if you have to wash BaronMerino® clothing follow following instructions:

  • Fill up the washing machine fully each cycle to save energy
  • Reduce the amount of detergent and use organic products
  • Wash BaronMerino® clothing up to 40degrees
  • If needed spin BaronMerino® clothing
  • Avoid putting Baronmerino® in the dryer





We are based in the heart of the Austrian Alps, a beautiful part of the world with cold winters and warm summers. Having worked in a corporate environment for the last 10 years we know that when things get stressful at the office it’s important to feel comfortable and look professional so you can perform your best.

We often found ourselves asking: why the clothes we wear to the office every day were never as comfortable, durable and functional as the clothes we wear for sports? So, we created Baron – a company on a mission to sustainably produce the most high-performance business-casual clothes in the world.





For Press enquiries contact: media@baronmerino.com

For Presskit check: English Press Kit, German Press Kit

For any other requests contact: hello@baronmerino.com


€10 1 claimed

Virtual High Five

Give a High Five and pledge 10€! By doing that you have the chance to win a Kickstarter special package which consists of 1 × Pullover, 1 × Poloshirt and 1 × T-Shirt.
Pledge €10
€20 Only 30 left

Face mask

Support us with 20€ and get your BaronMerino® face mask to experience the ultra-comfortable material. 

We'll ask for your size after your pledge. 

Pledge €20
€68

T-Shirt for women and men

Get the BaronMerino® T-Shirt in the size and color of your choice for a special price.

Retail price: 119 €

Pledge €68
€84

Poloshirt for women and men

Get the BaronMerino® Poloshirt in the size and color of your choice for a special price. 

Retail price: 129 €

Pledge €84
€89

Blouse for women

Get the BaronMerino® Blouse in the size and color of your choice for a special price.

Retail price: 129 €

Pledge €89
€99

Pullover for women and men

Get the BaronMerino® Pullover in the size and color of your choice for a special price.

Retail price: 139 €

Pledge €99
€109

Hoodie for women and men

Get the BaronMerino® Hoodie in the size and color of your choice for a special price. 

Retail price: 139 €

Pledge €109
€168

Pack of 2 for women and men

Choose any 2 items from the BaronMerino® Collection of Pullovers, Blouses, Poloshirts and T-shirts 

(Note that each T-shirt comes with 1 face mask).
Mix and match or get 2 of the same in any color and size of your choice.

Retail price: up to 254€

You save: up to 86€

Pledge €168
€240

Pack of 3 for women and men

Choose any 3 items from the BaronMerino® Collection of Pullovers, Blouses, Poloshirts and T-shirts 

(Note that each T-shirt comes with 1 face mask).


Mix and match or get 3 of the same in any color and size of your choice.

Retail price: up to 381€

You save: up to 141€

Pledge €240
€510

Team Pack - 10 × T-Shirts

10 × BaronMerino® T-Shirts with an embroidered logo of your company for an unbeatable price. 

*VAT invoice for companies if needed. 

Retail price: 1.190€ 


Pledge €510
€630

Team Pack - 10 × Poloshirts

10 × BaronMerino® Poloshirts with an embroidered logo of your company for an unbeatable price. 

*VAT invoice for companies if needed. 

Retail price: 1.290 €


Pledge €630
€672

Team Pack - 10 × Blouses

10 × BaronMerino® Blouses with an embroidered logo of your company for an unbeatable price. 

*VAT invoice for companies if needed. 

Retail price: 1.290 € 

Pledge €672
€762

Team Pack - 10 × Pullovers

10 × BaronMerino® Pullovers with an embroidered logo of your company for an unbeatable price. 

*VAT invoice for companies if needed. 

Retail price: 1.390 € 

Pledge €762
€4,476

Corporate Pack

With our Corporate packages you get 10 × Pullovers, 10 × Female Pullovers, 10 × Blouses, 20 × Poloshirts, 20 x T-shirts in the size and color of your choice for a special price. Choose color and size later. 

*VAT invoice for companies if needed. 


Pledge €4,476
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